About Better Chesham
Working for a better Chesham
A recent discussion on a social network website indicated that there was a great deal of interest in the future of Chesham High Street. A small group was formed to look at possible actions that would bring new energy to Chesham town centre. The group has had pledges of support from various sources including the Chesham Chamber of Trade & Commerce, Chesham Action Partnership (ChAP), Buckinghamshire County Council and Chiltern District Council and the Chesham Town Council . These pledges include possible access to funding and resources to help Chesham traders to undertake specific projects that would benefit trade in the town.
With the backing and support of the traders, we can really make a difference and really improve Chesham’s commercial opportunities.
The aims of the group are to:
- Generate more footfall throughout the shopping areas.
- Attract new retailers and restaurants into the town
- Make Chesham a destination shopping area
- Promote a support group to help traders adapt to 21st century trading conditions
The intention is to have a small group of volunteer stakeholders that effectively co-ordinate the views the wider community such as shoppers, pressure groups, councils, the new market co-operative and traders. The group will then initiate actions that help take Chesham forward.
By acting as a group and sharing experience, expertise and understanding of what customers want from our shops, we can make Chesham an even better town to live in, work in and shop in.
